Logo / Illustration / Branding / web design
May 2023
Stratethic is a training provider that aims to optimize organizational fluidity and productivity while giving employees more focus and meaning in their work.
The brief was to build a visual identity and website for the learning platform.
Based on the original logo concept created by the business owner, I refined and polished the design to make the logo more versatile and recognizable at different sizes.
The purpose of these illustrations is to represent the concept behind each step of the training.
Because the teaching draws inspiration from military strategy and aims to improve organizational fluidity, I wanted to convey adaptability and strategic thinking by using pawns similar to those found in tabletop wargames.
Step 1
Cooperation
Step 2
Strategize
Step 3
Biological fusion
The goal is to build a website with a sales funnel that allows users to subscribe to mentoring programs and courses.
